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Good Ideas Glow in the Dark by Bruketa & Zinić…
Despite the global economic crisis, Adris Group - comprised of two strategic business units: tobacco and tourism - had a successful business year 2008, so they wanted to show it off with their annual report.
Following the notion that good ideas can light up a path in a time of crisis, Croatian creative agency Bruketa & Zinić designed an annual report for the company, based on the thought that ideas are energy. They emerge in a moment and spread at the speed of thoughts with people moving through them, developing these thoughts and passing them along from person to person until their radiance is powerful enough to make a change. (via)
